1. Get out before the incumbent develop a momentum
2. Challenge the incumbents records and offer solution / different plan
3. Don't allow incumbent to define themselves
4. Start early : research the incumbents record
5. Set the agenda: force the incumbent into talking about the issues where he is weak.
6. Tell the audience why you should be elected.
7.select and define issues on the race
8. Prepare a good speech ,the speech should contain who you are ,why you're running for office. What you see as the most important in the campaign and why people should vote for you. See example: https://m.facebook.com/story.php?story_fbid=102967632151477&substory_index=0&id=100073147209829&mibextid=Nif5oz
9. Have a campaign team: Ie ,treasurer, campaign manager
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